THE power of pink, it seems, is everywhere these days.
The Pink Panther, P!nk the American singer/songwriter, the Floyd, PINK at Victoria’s Secret – and a shedload of pink motors.
If you happen to be among the latter, then there’s a special Simply Pink rally in aid of a serious cause that will hopefully appeal to you this spring.
The extravaganza, organised by the National Motor Museum at Beaulieu on May 31, supports the Breast Cancer Campaign and is open to vehicles in every shade of pink.
Whether it’s a car, van or truck, and finished in rose, lilac or lavender, owners will be welcomed to the Beaulieu parkland where they can park their vehicles together.
Pink has long had a cult following, dating back to 1950s America where car manufacturers built brightly-coloured Cadillacs, Fords and Chevrolets.
Then as transatlantic style came to Europe, glitzy British models such as the Vauxhall Cresta PA embraced two-tone pink colour schemes.
In 1961, as the Morris Minor became the first ever British car to sell a million units, 350 examples of the special edition ‘Minor Million’ were built, all finished in a shade of lilac with white leather interior trim.
And in 1989, the special-edition Mini Rose added a dash of colour to its white bodywork with a contrasting pink roof, a colour scheme shared by the latest DS3 from Citroen.
These days buyers are spoilt for choice with models like the Techno Pink Chevrolet Spark, Fuchsia Renault Twingo, the Hot Magenta Ford Fiesta, the Idol Pink Fiat 500 and smart special editions.
That’s in addition to a thriving aftermarket trend for re-spraying cars in shades of pink.
For drivers and passengers arriving in their pink car on the May 31, entry prices are £10 for an adult, in addition to a £2.50 donation to Breast Cancer Campaign, and £5 for a child. Advance tickets and info from 01590 612888.
Admission to Simply Pink includes entry to all of Beaulieu attractions, including the National Motor Museum, World of Top Gear, On Screen Cars, Palace House and Beaulieu Abbey.
Simply Pink is part of a calendar of Simply rallies, each with its own motoring theme.